What is GEO (Generative Engine Optimization) and why does it matter in 2026?
GEO is optimizing your content so AI assistants like ChatGPT and Claude understand and cite your business correctly — the logical successor to classic SEO.
What GEO actually is
Generative Engine Optimization (GEO) is optimizing your online presence so generative AI systems — like ChatGPT, Claude, Gemini and Perplexity — can read, understand and cite your business correctly.
Where classic SEO aims for a high spot in the search results, GEO aims at something else: being named in the answer an AI assistant gives the user directly.
Why it matters now
More and more people ask their question to an AI assistant instead of a search engine. If that assistant doesn't know your business or misunderstands it, you simply don't exist in that answer.
GEO makes you discoverable in a factual, structured and unambiguous way: clear pages, structured data, an llms.txt file, and content that gives answers instead of just repeating keywords.
How to get started
Start with clear, factual content that answers real questions — like this article. Add structured data so machines understand your role, services and location.
Then ensure technical crawlability: fast, server-rendered pages, a correct sitemap, and access for AI crawlers. This website is built exactly along those principles.